Privacy Policy

Last Updated: December 4, 2024

Marketing Genial ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered inventory analytics and marketing platform for auto parts businesses.

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide when using our service:

• Account Information: Name, email address, phone number, company name, business address, and billing details
• Inventory Data: Product catalogs, SKUs, pricing, stock levels, and part specifications
• Business Data: Sales history, customer data, supplier information, and transaction records
• Marketing Content: Campaign materials, promotional content, and customer communications
• Payment Information: Billing details and transaction history (processed securely through third-party payment processors)
• Integration Data: API credentials and data from connected systems (e-commerce platforms, ERPs, accounting software)

1.2 Information Automatically Collected

When you use our service, we automatically collect certain information:

• Usage Data: Features accessed, time spent on platform, actions taken, and campaign performance
• Device Information: IP address, browser type, operating system, device identifiers, and screen resolution
• Analytics Data: Inventory metrics, sales patterns, conversion rates, and ROI calculations
• Log Data: System logs, error reports, API calls, and performance metrics
• Cookies and Tracking: Session cookies, preference cookies, and analytics tracking

2. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To provide inventory analytics, marketing automation, and campaign management
• AI Training: To train AI models for predictive analytics, pricing optimization, and campaign recommendations
• Analytics & Insights: To generate inventory insights, identify slow-moving parts, and optimize pricing strategies
• Marketing Automation: To create and deliver automated marketing campaigns based on inventory data
• Customer Support: To respond to inquiries, troubleshoot issues, and provide technical assistance
• Platform Improvement: To analyze usage patterns and improve service quality and features
• Communication: To send service updates, notifications, feature announcements, and promotional materials (with your consent)
• Security: To detect, prevent, and address fraud, security issues, and technical problems
• Legal Compliance: To comply with legal obligations and protect our rights

3. Data Storage and Security

3.1 Data Storage

Your data is stored on secure cloud servers located in [Region/Country]. We use industry-leading cloud infrastructure providers with SOC 2 Type II certification.

3.2 Security Measures

We implement comprehensive security measures to protect your information:

• 256-bit AES encryption for data at rest
• TLS 1.3 encryption for data in transit
• Regular security audits and penetration testing
• Multi-factor authentication (MFA) for account access
• Role-based access controls (RBAC)
• Automated backup systems with encryption
• Intrusion detection and prevention systems
• Regular security patch management

3.3 Data Retention

We retain your data according to the following schedule:

• Active Accounts: Data retained for the duration of your subscription
• Inactive Accounts: Data deleted 90 days after account cancellation (unless you request immediate deletion)
• Backups: Backup data retained for 30 days for disaster recovery purposes
• Legal Requirements: Some data may be retained longer to comply with tax, accounting, or legal obligations
• Analytics Data: Aggregated and anonymized analytics may be retained indefinitely

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information or inventory data. We may share your information only in the following circumstances:

4.1 Service Providers

We may share information with trusted third-party service providers who assist us:

• Cloud hosting and storage providers (AWS, Google Cloud, Azure)
• Payment processors (Stripe, PayPal)
• Analytics and monitoring services
• Email service providers
• Customer support platforms
• Marketing automation tools

All service providers are contractually obligated to protect your data and use it only for the purposes we specify.

4.2 Business Integrations

With your explicit consent, we may share data with:

• E-commerce platforms you connect (Shopify, WooCommerce, Magento)
• Accounting software (QuickBooks, Xero)
• ERP systems
• Marketing platforms (Mailchimp, HubSpot)

4.3 Legal Requirements

We may disclose your information if required by law or in response to:

• Valid legal processes (subpoenas, court orders, search warrants)
• Government or regulatory requests
• Protection of our rights, property, or safety
• Prevention of fraud or security threats
• Enforcement of our terms and conditions

4.4 Business Transfers

In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity. We will notify you before your information is transferred and becomes subject to a different privacy policy.

5. Your Rights and Choices

You have the following rights regarding your personal information:

5.1 Access and Correction

You have the right to access, update, or correct your personal information and business data at any time through your account dashboard or by contacting support.

5.2 Data Export (Portability)

You can export your data in standard formats (CSV, JSON, XML) through the platform or by requesting a complete data export from our support team.

5.3 Deletion

You can request deletion of your account and all associated data. Note that:

• Deletion is permanent and cannot be undone
• Some information may be retained for legal or legitimate business purposes
• Anonymized analytics data may be retained
• Backups may contain your data for up to 30 days

5.4 Opt-Out Options

You can opt out of:

• Marketing communications (via unsubscribe link or account settings)
• Non-essential cookies (via browser settings or cookie preferences)
• AI training data usage (contact support to opt-out)
• Third-party data sharing (manage in integration settings)

5.5 Complaint Rights

If you have concerns about our data practices, you have the right to:

• File a complaint with us at privacy@marketinggenial.com
• Contact your local data protection authority
• Escalate concerns to relevant regulatory bodies

6. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards through:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Adequacy decisions recognizing equivalent data protection
• Binding Corporate Rules for internal transfers
• Your explicit consent where required by law

7. Children's Privacy

Our service is intended for business use and not directed at children under 13 years of age (or 16 in the EU). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately for deletion.

8. Third-Party Links and Integrations

Our service may contain links to third-party websites or integrate with third-party services. We are not responsible for:

• The privacy practices of third-party services
• Content or availability of external websites
• Data handling by integrated platforms

We encourage you to review the privacy policies of any third-party services you connect to our platform.

9. AI and Machine Learning

9.1 AI Usage

Our service uses artificial intelligence and machine learning for:

• Predictive inventory analytics
• Pricing optimization recommendations
• Automated marketing campaign generation
• Customer behavior analysis
• Demand forecasting

9.2 AI Training

Your data may be used to train and improve our AI models:

• Personal identifiers are removed before AI training
• Data is aggregated and anonymized
• You can opt out of having your data used for AI training
• AI models are regularly audited for bias and accuracy

9.3 Automated Decision-Making

Our AI makes automated recommendations for:

• Inventory pricing adjustments
• Marketing campaign timing and targeting
• Product promotion priorities

You always have the right to review, modify, or reject AI-generated recommendations.

10. Cookie Policy

We use cookies and similar tracking technologies to improve your experience:

Types of Cookies We Use:

• Essential Cookies: Required for platform functionality (authentication, session management)
• Analytics Cookies: Help us understand platform usage and performance (Google Analytics)
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Deliver relevant advertisements and measure campaign effectiveness (with consent)

Managing Cookies:

You can control cookies through:

• Browser settings (blocking or deleting cookies)
• Our cookie preference center
• Opt-out tools provided by analytics services

Note that disabling essential cookies may affect platform functionality.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of changes by:

• Posting the updated Privacy Policy on this page
• Updating the "Last Updated" date
• Sending email notification for material changes
• Displaying a prominent notice on the platform
• Requiring re-acceptance for significant changes

Your continued use of the service after changes become effective constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

13. Data Protection Officer

If you are in the EU/EEA, you can contact our Data Protection Officer at:

Email: dpo@marketinggenial.com

14. Regional Specific Information

For EU/EEA Users (GDPR)

Under the General Data Protection Regulation (GDPR), you have enhanced rights including:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to lodge a complaint with your supervisory authority

Legal basis for processing: Contract performance, legitimate interests, legal obligations, and consent where required.

For California Users (CCPA/CPRA)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have the right to:

• Know what personal information is collected, used, shared, or sold
• Request deletion of personal information
• Opt-out of the sale or sharing of personal information (we do not sell data)
• Correct inaccurate personal information
• Limit use of sensitive personal information
• Non-discrimination for exercising your rights

For UK Users

If you are in the United Kingdom, you have rights under UK GDPR and the Data Protection Act 2018, similar to those provided to EU users.

For Other Jurisdictions

We comply with applicable data protection laws in all jurisdictions where we operate. If you have questions about your regional rights, please contact us.

15. Industry-Specific Compliance

Auto Parts Industry Standards

We adhere to industry best practices for handling:

• VIN (Vehicle Identification Number) data
• Customer vehicle information
• Parts compatibility data
• Supplier and manufacturer information

Payment Card Industry (PCI DSS)

All payment card data is processed by PCI DSS Level 1 certified payment processors. We do not store complete credit card numbers on our servers.

This Privacy Policy constitutes a legally binding agreement between you and Marketing Genial. Please read it carefully and contact us with any questions.